Also, I really, really wanted to look at the inside.Īs a feat of engineering, I think this is pretty amazing. I could have just left the packet attached, but that seemed silly if I wanted to wash and reuse the top. I took apart one of the units to see how the whole thing worked, and was able to reuse the mouthpiece, so the Cirkul Bottle is still useful as a plain water bottle even when the packet is depleted. On the other hand, it means you can’t stash an extra flavor boost in your pockets (well, you could, but not if you wear skinny jeans, or it’s going to lead to a lot of questions.) It also feels really wasteful, even though Cirkul says the entire unit is recyclable. On the one hand, this means there’s no dismantling or assembling required, just open, screw, and go. Each package is the cylindrical chamber, the flavor packet inside, and a new mouthpiece, and the whole unit screws into the Cirkul top. My one issue with Cirkul is that the entire flavor delivery package is rather bulky and a bit awkward. The top has a small hole for a carabiner or loop for easier carrying, and while I didn’t torture test it, the material feels quite sturdy and I have no doubts it could take quite a beating. It is clear, easy to clean, and light and portable. Cirkul’s eight new brands build on the company’s proprietary platform of reusable water bottles and flavor cartridges providing even more customer-centric choice that consumers know and love.Cirkul Bottle itself is a pretty typical reusable bottle. Cirkul has helped millions of customers drink the equivalent of hundreds of millions of bottled beverages, while minimizing the impact of individual packaging. The company has grown 150% per year since its launch in 2018 and has been profitable for the last two years. We have a robust and strong community and all of the inspiration for these flavors came from that community so we know they will resonate.”Ĭirkul has experienced exponential growth the past year with full chain launches in Walmart and Bed, Bath, & Beyonds across the US. And most importantly, we’ve built unique brands that speak directly to the different audiences who prefer these drinks. “Whether you prefer tea, iced coffee, lemonade, or a sports drink, you can get all of that under the Cirkul platform. “These brands were crafted deliberately to reach a wide range of audiences,” said Co-Founder & Chief Brand Officer, Andy Gay. It’s the first for a beverage CPG to approach expansion this way and an exciting moment for the company.” That’s what has allowed us to introduce these brands to very distinct audiences because that’s what they’ve come to expect from us – the ability to get precisely the flavor they want dialed to perfection. “The past three years we’ve been able to excite consumers through our core flavor lines and product, the reusable water bottle. “Traditional CPG companies from a previous era weren’t able to move nimbly as consumers preferences changed, having to go through protracted acquisitions or years of R&D,” said co-founder & CEO Garrett Waggoner. Driven by a proprietary platform that pairs a reusable water bottle with exchangeable flavor cartridges, Cirkul will roll out 50+ additional flavors before the end of 2022 under these new brands. These new brands are a direct result of Cirkul’s innovative model, which allows it to react quickly and efficiently to consumer preferences, delivering the flavor profiles they are demanding. With these new brands, Cirkul is extending its mission of delivering a health-first, hyper-personalized, convenient product to consumers. The brands include: Gateway Tea, Frosted, Fission, Squeeze Lemonade, Flyte, Verda, Stage Hydration, and Puressenece (full descriptions below). Launched in 2018, Cirkul has maintained a line of 50+ flavors but this marks the first time that the company is launching entirely new brands within its platform. Cirkul Announces 8 New, Unique Beverage Flavor Brands
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